From the lab

Field Notes

What I'm building, what's breaking, and what I'm figuring out. No newsletter. No paywall. Just notes from the work.

March 27, 2026

The 5 Questions I Ask Before Any Small Business Adopts New Tech

Most software demos show you the best-case scenario — here's how I evaluate whether a tool will actually work for a real business with real constraints.

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March 15, 2026

The Boring Parts Are the Product

Everyone wants to talk about AI agents. Nobody wants to talk about the onboarding flow that makes them usable.

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